Accurately manage stock specification information with automated upload from the DMS and matched against CAP HPI* ensuring consistent and correct vehicle descriptions across all marketing channels.
Data is cleansed to standardise the format across multiple channels whilst utilisation of CAP HPI and OEM data enables the creation of the highest quality data set for any one vehicle. A vehicle’s online representation is accurate and content rich in description. This is further enhanced and any gaps filled by our data which even identifies standard specification and highlights optional equipment.
Our data sources and intelligent insights create a single source of truth for each vehicle eliminating inaccuracies which could potentially compromise a sale. Dealers can have confidence finance quotes are accurate and compliant. For consumers, our system ‘translates’ specification into ‘layman’s’ terms overcoming the constraints of manufacturer generic terminology and enhancing the vehicle search experience.
*CAP license and lookups required for this functionality