Autotrader taxonomy integration

Autofinity’s ViHUB is integrated with Autotrader Connect and its ‘Vehicle Taxonomy’ capability providing retailers with immediate access to information from its dashboard with all vehicle data in one place.

ViHUB has been designed so OEMs, motor group leaders and sales teams can access the entire inventory including vital Autotrader data without having to navigate between screens and sites.

Autotrader’s Vehicle Taxonomy provides detailed vehicle information such as precise derivative ID, MOT test data, vehicle history, equipment and pricing information. Its taxonomy is a highly structured, hierarchical data framework used by the automotive marketplace to categorise, describe, and filter vehicles. By standardising technical data across the millions of vehicles listed on its platform, buyers are better equipped to find their perfect vehicle.

Integration with Autofinity’s platform means Autotrader’s data when subscribed is incorporated in our ViHUB platform.

ViHUB is a genuinely connected solution that saves dealers time and helps identify any vehicles with issues that may impede the sale or route to market. It could be a lack of images or wrong mileage whilst vehicles languishing in group stock or have not received a price adjustment for several days are flagged.

Double keying is eliminated because all updates in ViHUB populate integrated applications. A price update made in the Autofinity platform is automatically uploaded everywhere ensuring regulatory compliance is maintained.

Sales managers and executives can see Autotrader price ratings, vehicle desirability and market intelligence without navigating out of one system and into another.

Autotrader provides a wealth of data which is immediately visible in a group or OEM’s inventory including precise appraisal for evaluation, and accurate specification including factory-fitted optional extras, reducing the risk of overpaying for a vehicle.

ViHUB integration keeps data flowing smoothly between platforms and systems with automated updates to marketing channels. Standardisation of model descriptors and specifications ensures the highest levels of accuracy and customer matching whether through a dealer or OEM’s own database or when online searches serve vehicles to car-buyers.

Autofinity CEO Andy Whitehair said: “Integration with Autotrader Taxonomy is a key stage on our journey as we take our offering to the next level. Our vehicle intelligence hub connects data across silos creating a single view of truth for each vehicle in group stock.

“We are now connecting retailer people with processes and their customers through ViHUB to make an even bigger difference to the bottom line. Our sophisticated data pooling means we can much more readily match specific cars in group stock, whether it’s a used car, courtesy vehicle, employee car or manufacturer new stock yet unmatched to a buyer, with customers in your database.

“This joined up approach means sales teams can actively engage customers with relevant vehicles. By matchmaking vehicles and customers, our aim is to equip sales teams with the tools they need to both boost transactions but also increase customer satisfaction. Instead of receiving marketing emails based on a customer’s search, our toolkit ensures we match specific vehicles to the needs and desires of individual customers.”