Autofinity joins forces with Clarity Automotive

We’re excited to announce our partnership with newly established consultancy Clarity Automotive, led by Clare Freemantle.

This collaboration aligns with our mission to continually evolve our product offering and give dealership groups OEMS a smarter, more flexible alternative to the traditional one-stop-shop ‘ecosystem’ approach that’s become common in the sector.

Clare brings a wealth of experience in automotive retail, blending high-level operational knowledge with hands-on digital expertise. Her consultancy is playing a key role in shaping both the development and market positioning of our platforms. We’re currently working closely together to enhance ViHUB — our vehicle inventory management and marketing solution. ViHUB integrates multiple third-party systems into a single interface, providing complete oversight, control, and marketing capabilities for dealership stock.

Together with Clarity Automotive, we’re upgrading ViHUB with a dealer-centric dashboard, ensuring it reflects the needs of frontline users. Clare and her team are providing DevOps-style input to better align technology with the real-world processes and workflows of our dealer clients.

Clare brings a unique perspective from having worked extensively with both OEMs and dealer groups, allowing her to understand the commercial drivers, operational pain points, and communication challenges on both sides. This dual experience is instrumental in helping us design solutions that meet the expectations of large dealer groups and manufacturers while remaining grounded in the practical realities of day-to-day dealership operations.

Clare Freemantle: “My experience enables me to bridge the gap between operational realities and digital innovation. I understand how dealerships function day to day and how digital tools must deliver practical, measurable value. This partnership allows us to design tech that truly works for dealers — removing uncertainty and helping them adopt better solutions with confidence.”

Clarity Automotive is also supporting the ongoing deployment of ViSOURCE, our wholesale aggregation platform. ViSOURCE brings together stock and data from across the market — from private sellers and OEMs to auction houses and digital platforms — giving used car buyers a single, comprehensive view of what’s available.

Andy Whitehair our CEO: “We’re thrilled to have Clare on board. Our vision at Autofinity is to create one unified hub where dealers can manage all their systems efficiently, with automation eliminating double-keying and simplifying the day-to-day challenges of using disconnected applications.

Unlike some larger suppliers who are building ecosystems of proprietary tools, we remain focused on open integration. We want dealer groups to have the freedom to choose the best tools for their needs and connect them through our platform. Partnering with Clarity Automotive allows us to bring end users into the development process much earlier, helping us reduce rollout times and accelerate the delivery of powerful, dealer-focused solutions.”

This partnership marks an important step forward in delivering practical, intelligent technology to the automotive retail sector — designed around the people who use it every day.